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Reputation Management Panel Takeaway from IABC Pacific Plains Conference

Posted by Bob Brin on October 14, 2009 at October 14, 2009 12:20 PM

Yesterday I moderated a panel discussion about reputation management in the new media world at the IABC Pacific Plains Conference. It was a great discussion that would be worth sharing in its entirety, but here's the underlying message from our rep management man, Paul Omodt.

And I paraphrase:

Crisis communications has evolved dramatically. Twenty years ago, those of us in the crisis field worked with clients to avoid the infamous 60 Minutes expose as everyone feared the reporter jumping out from behind the potted plant. Today's potted plants are things like blogs, YouTube, Twitter and the like - and they can also strike without warning. But good solid planning, combined with the proper implementation and sound judgment is still the most effective way to manage crisis.

The technologies may have changed, but dealing with them still requires a strong foundation and a clear head. Paul's advice to everyone dealing with the increased speed in which today's communication can come to you is to remember speed can kill both ways:

• React too fast and without thinking and you could be in greater peril.
• Don't pay attention to the things quickly flying around you and you might just get hit.

Manage your speed, both incoming and outgoing. Remember, 'keep flying the airplane' - if you encounter turbulence, you still have a course you are on and you still have to maintain control of where you are going and how you get there.

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