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« The Disappearing Line Between Reality (PR) and Script (Advertising) | Main | We should all mourn the decline of the trade media » Beyond Clips, Clicks & HitsPosted by Tony Morse on April 5, 2010 at April 5, 2010 9:34 AMTwo of our leaders, Marian Briggs and Matt Kucharski, presented a Webinar last week about measuring the value of communications. The presentation is available below: Padilla Beyond Clips Clicks And Hits 040110 What's the Value of Your Marketing and Communications Investments? During a challenging economy, every dollar spent on marketing and business communications is open to scrutiny. So measuring the effectiveness and impact of these programs is more important than ever. Yet even with today's advanced technology and tools, many organizations aren't sure how to determine the value, effects and relative return on their communications efforts. This presentation offers a fresh perspective on communications measurement including insights on the best strategies, methods and tools to help you calculate the value of your communications investments - and make the most of your marketing spend. You'll Learn: The Webinar is also archived for viewing.
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