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« Observations from Worldcom Group Shanghai Meeting | Main | Influencer relations in social media » Crude Crisis - Commercials vs. Customer CommunicationsPosted by Tony Morse on June 4, 2010 at June 4, 2010 5:45 AMReputations are built in years but can be destroyed by a single event. Frankly, I'm tired of hearing updates about failures to end the leak in the Gulf of Mexico. The following news story identified what's missing: BP's vision for what the end looks like (and when). When things go wrong - and ideally well before a crisis occurs - companies depend on the advice of Padilla's Crisis Communications Team. Paul Omodt leads that team and offered his perspective in last night's Fox story about the recent BP apology commercial. In short: BP should go directly to customers with messages at the pump and email updates. How do you think BP is communicating about this issue? How does it compare to Toyota's management of the accelerator recall just a few months ago? What do you think BP should do next?
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