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« Cruising Toward Social Media Success with a Customer Advocacy Program | Main | Take The Lead » Crisis Management Wins and SinsPosted by Matt Kucharski on July 22, 2010 at July 22, 2010 4:42 PMNot since 9/11 have we seen this much interest among clients and prospects in crisis preparedness and management. As a direct result of BP (Exxon owes you a big thank-you, by the way), it only seems natural that boards and senior leadership teams are asking the "what if it were us" question. While the BP situation is in many ways unprecedented, a lot of the "lessons learned" so far are really not new at all, but simply variations on the errors and best practices that should already be in place at progressive companies. Here's a summary of what we've been using to help educate our clients on common errors and best practices: 
Oh, and by the way, here's one I saw coming a mile away -- a bumper sticker on the back of a car that said "BP -- Beyond Pathetic" Can't think of a more poignant example of a brand irrevocably damaged by a crisis...
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