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The Lead
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« Crisis Management Wins and Sins | Main | Thoughts on Thought Leadership » Take The LeadPosted by Tony Morse on August 23, 2010 at August 23, 2010 8:15 AMWhat is "The Lead?" Is it the first position (the leader)? Is it a new business opportunity (sales lead)? Is it the headline of a story? Yes, and it's the name of our blog, offering our perspectives on integrated communications. Our contributors at Padilla share our varied experiences, insight and (self-proclaimed) leadership in communications with professionals who want to take the lead in your sector. We have covered (or will cover) most communication subjects, whether you're charged with developing and executing a social media program, managing a crisis, reaching prospective or current customers or just trying to figure out how to tell your story in a way that people will remember and take action. Is there a subject you'd like us to cover? Send us an email. Think we missed the boat? Add a comment to our post. We won't be right for everyone, but if you're leading the marketing, communications or setting the organization's strategic direction, then subscribe (with RSS or email-on the top right of the page) and share the posts that you find useful. Take The Lead!
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