The Lead 2010-03-04T15:57:15Z Thoughts on leading your organization—and the market—through public relations, social media and other forms of communication. tag:www.psbblog.com,2010://1 Movable Type Copyright (c) 2010, jswartz While Writing Web Content, Say What You Mean 2010-03-04T15:57:15Z 2010-03-04T15:56:36Z tag:www.psbblog.com,2010://1.318 2010-03-04T15:56:36Z One of our many responsibilities as professional communicators is providing customers with information. This is especially true on the Web. A common offense of Web marketers (myself included) is saying a lot without really saying anything. I recently found a... jswartz http://www.psbpr.com/content/about-us/our-leaders/Jason-Swartz.aspx jswartz@psbpr.com One of our many responsibilities as professional communicators is providing customers with information. This is especially true on the Web. A common offense of Web marketers (myself included) is saying a lot without really saying anything. I recently found a... Try to Avoid the Purple Squirrels and Unicorns 2010-03-04T14:19:50Z 2010-03-04T14:01:52Z tag:www.psbblog.com,2010://1.317 2010-03-04T14:01:52Z In the first two months of 2010, it's clear that companies are recognizing that they've got to re-tool after an ugly 2009. That's resulted in us conducting a lot of of strategic communications planning and messaging sessions lately (commercial plug... mkucharski http://pub.psbpr.com/PSB/psb-site/site/content/about-us/our-leaders/Matt-Kucharski.aspx mkucharski@psbpr.com In the first two months of 2010, it's clear that companies are recognizing that they've got to re-tool after an ugly 2009. That's resulted in us conducting a lot of of strategic communications planning and messaging sessions lately (commercial plug... Don't Try So Hard to Fit In When You Were Born To Stand Out 2010-02-10T13:43:36Z 2010-02-10T13:27:18Z tag:www.psbblog.com,2010://1.316 2010-02-10T13:27:18Z Why do so many companies say, "we're just like [main competitor]," or, "we do the same thing as [industry leader]," when they know there are important differences between their company and the one they're comparing to? While a point of... tmorse tmorse@psbpr.com Branding Why do so many companies say, "we're just like [main competitor]," or, "we do the same thing as [industry leader]," when they know there are important differences between their company and the one they're comparing to? While a point of... Stop, Collaborate and Listen. 2010-02-05T21:41:55Z 2010-02-05T21:22:10Z tag:www.psbblog.com,2010://1.315 2010-02-05T21:22:10Z In the world of social media marketing (and early 90's rappers), it's easy to get caught up in finding more followers, sharing the latest app. and getting more mentions. But all the hype is pretty worthless if you don't remember... mwright http://www.psbpr.com mwright@psbpr.com PR In the world of social media marketing (and early 90's rappers), it's easy to get caught up in finding more followers, sharing the latest app. and getting more mentions. But all the hype is pretty worthless if you don't remember... Tips for Optimizing Your News Releases 2010-01-29T17:22:19Z 2010-01-29T17:13:50Z tag:www.psbblog.com,2010://1.314 2010-01-29T17:13:50Z By now, optimizing your news releases may seem a bit "101." However, many companies continue missing the boat by writing great content that no one can find. Before drafting your next release, consider the following tips. These should help increase... jswartz http://www.psbpr.com/content/about-us/our-leaders/Jason-Swartz.aspx jswartz@psbpr.com By now, optimizing your news releases may seem a bit "101." However, many companies continue missing the boat by writing great content that no one can find. Before drafting your next release, consider the following tips. These should help increase... The Art of the Apology as told by GQ Magazine 2010-01-23T16:48:15Z 2010-01-23T16:26:28Z tag:www.psbblog.com,2010://1.313 2010-01-23T16:26:28Z New York Observer and sometime GQ columnist Jason Gay has a nice little piece in the 2.10 issue of GQ on why men are so lousy at apologies. While he's talking about your average person, he could be talking about... mkucharski http://pub.psbpr.com/PSB/psb-site/site/content/about-us/our-leaders/Matt-Kucharski.aspx mkucharski@psbpr.com New York Observer and sometime GQ columnist Jason Gay has a nice little piece in the 2.10 issue of GQ on why men are so lousy at apologies. While he's talking about your average person, he could be talking about... Using current events to fuel marketing campaigns. 2010-01-15T16:24:16Z 2010-01-15T16:07:19Z tag:www.psbblog.com,2010://1.312 2010-01-15T16:07:19Z I'm all about seizing the moment and taking advantage of real life events to help enhance a marketing campaign. Several weeks ago Tiger Woods was the theme many PR firms used to highlight poor crisis communications. For a moment I... tmorse tmorse@psbpr.com PR I'm all about seizing the moment and taking advantage of real life events to help enhance a marketing campaign. Several weeks ago Tiger Woods was the theme many PR firms used to highlight poor crisis communications. For a moment I... Get your boss on the Twitter highway. 2010-01-11T01:53:49Z 2010-01-10T23:22:51Z tag:www.psbblog.com,2010://1.311 2010-01-10T23:22:51Z When your boss looks at Twitter, she may see drivel in an indecipherable shorthand akin to gang graffiti. To get her attention, you'll need to show her the dialog she's missing out on. Partners talking to competitors. Analysts talking about... bbrin http://www.psbpr.com/content/about-us/our-leaders/Bob-Brin.aspx bbrin@psbpr.com Social Media When your boss looks at Twitter, she may see drivel in an indecipherable shorthand akin to gang graffiti. To get her attention, you'll need to show her the dialog she's missing out on. Partners talking to competitors. Analysts talking about... Stickiness in 2010 ... Or 2010: The Attention Odyssey 2009-12-21T23:13:57Z 2009-12-21T21:21:39Z tag:www.psbblog.com,2009://1.310 2009-12-21T21:21:39Z tmorse tmorse@psbpr.com Branding Google Sidewiki exemplifies the saying, "Everyone's an expert" 2009-12-17T13:48:38Z 2009-12-14T16:49:02Z tag:www.psbblog.com,2009://1.308 2009-12-14T16:49:02Z If you're still having trouble accepting the fact that people can talk about your company through one of their many online social networks, you're really going to hate that now they can do it right on your Web site. Well,... jswartz http://www.psbpr.com/content/about-us/our-leaders/Jason-Swartz.aspx jswartz@psbpr.com If you're still having trouble accepting the fact that people can talk about your company through one of their many online social networks, you're really going to hate that now they can do it right on your Web site. Well,... Tiger Woods' One-Percent Problem 2009-12-03T14:48:10Z 2009-12-03T14:37:57Z tag:www.psbblog.com,2009://1.306 2009-12-03T14:37:57Z Want to know why Tiger Woods finally figured out why an apology was required, even though legally he did nothing wrong and his extracurricular activities are largely a private matter? One percent. Think about it. What happens if just one... mkucharski http://pub.psbpr.com/PSB/psb-site/site/content/about-us/our-leaders/Matt-Kucharski.aspx mkucharski@psbpr.com Want to know why Tiger Woods finally figured out why an apology was required, even though legally he did nothing wrong and his extracurricular activities are largely a private matter? One percent. Think about it. What happens if just one... In Social Media Monitoring, You Can't Always 'Trust Your Instruments' 2009-11-30T22:38:06Z 2009-11-25T19:55:37Z tag:www.psbblog.com,2009://1.305 2009-11-25T19:55:37Z We do quite a bit of social media monitoring for clients here at Padilla, using some fancy and some not-so tools in the process. However, one thing I've learned is that you can't always trust your instruments. While monitoring tools... jswartz http://www.psbpr.com/content/about-us/our-leaders/Jason-Swartz.aspx jswartz@psbpr.com Social Media We do quite a bit of social media monitoring for clients here at Padilla, using some fancy and some not-so tools in the process. However, one thing I've learned is that you can't always trust your instruments. While monitoring tools... Give? In this Economy? In Minnesota! Today! 2009-11-17T22:35:44Z 2009-11-17T22:15:42Z tag:www.psbblog.com,2009://1.304 2009-11-17T22:15:42Z Youbetcha! Today, if you live in Minnesota, you've heard of GiveMN.org. It's not just because we're known for leading the nation in charitable giving it's because every non-profit and anyone connected to those organizations is promoting a great way to... tmorse tmorse@psbpr.com Youbetcha! Today, if you live in Minnesota, you've heard of GiveMN.org. It's not just because we're known for leading the nation in charitable giving it's because every non-profit and anyone connected to those organizations is promoting a great way to... When it Comes to Social Networks, Some Things Are Best Left Undefined 2009-11-17T22:13:12Z 2009-11-17T22:12:23Z tag:www.psbblog.com,2009://1.303 2009-11-17T22:12:23Z Yesterday, I gave a presentation on leveraging social networks to help build your brand, during the Minnesota Society of CPA's annual tax conference. The audience was great and asked some great questions throughout. But one question in particular stuck with... jswartz http://www.psbpr.com/content/about-us/our-leaders/Jason-Swartz.aspx jswartz@psbpr.com Yesterday, I gave a presentation on leveraging social networks to help build your brand, during the Minnesota Society of CPA's annual tax conference. The audience was great and asked some great questions throughout. But one question in particular stuck with... Story...More Important Than Ever 2009-11-12T23:22:53Z 2009-11-12T23:05:12Z tag:www.psbblog.com,2009://1.302 2009-11-12T23:05:12Z I'm sharing the next few days with 250+ of the most successful emerging-growth CEOs in the U.S. They're competing for Ernst & Young's Entrepreneur of the Year award, of which Padilla is a sponsor, and listening to the likes of... lcasey http://pub.psbpr.com/PSB/psb-site/site/content/about-us/our-leaders/Lynn-Casey.aspx info@psbpr.com PR I'm sharing the next few days with 250+ of the most successful emerging-growth CEOs in the U.S. They're competing for Ernst & Young's Entrepreneur of the Year award, of which Padilla is a sponsor, and listening to the likes of...