<?xml version="1.0" encoding="utf-8"?>
<feed version="0.3" xmlns="http://purl.org/atom/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xml:lang="en">
<title>The Lead</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/" />
<modified>2012-01-04T20:03:44Z</modified>
<tagline>Thoughts on leading your organization&amp;#151;and the market&amp;#151;through public relations, social media and other forms of communication. </tagline>
<id>tag:www.padillablog.com,2012://1</id>
<generator url="http://www.movabletype.org/" version="4.0">Movable Type</generator>
<copyright>Copyright (c) 2012, csmith</copyright>

<entry>
<title>Minnesota Keystone Program</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2012/01/minnesota_keyst.html" />
<modified>2012-01-04T20:03:44Z</modified>
<issued>2012-01-03T23:04:01Z</issued>
<id>tag:www.padillablog.com,2012://1.370</id>
<created>2012-01-03T23:04:01Z</created>
<summary type="text/plain">The following keynote address by Lynn Casey, Padilla CEO, was presented at the Minnesota Keystone Luncheon, Dec. 14th, in Minneapolis. The state of Minnesota has a good track record of exports. Exporting the Keystone notion is one we can all...</summary>
<author>
<name>csmith</name>

<email>csmith@padillaspeer.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
The following keynote address by Lynn Casey, Padilla CEO, was presented at the Minnesota Keystone Luncheon, Dec. 14th, in Minneapolis. The state of Minnesota has a good track record of exports. Exporting the Keystone notion is one we can all...
</content>
</entry>

<entry>
<title>Live On Turfgrass - The Facts About Turf&apos;s Benefits</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/12/live_on_turfgra.html" />
<modified>2011-12-16T16:37:10Z</modified>
<issued>2011-12-16T16:28:13Z</issued>
<id>tag:www.padillablog.com,2011://1.369</id>
<created>2011-12-16T16:28:13Z</created>
<summary type="text/plain">I always get a real sense of pride when looking at my freshly cut lawn, and I love the feel of grass between my bare toes. Other than that I hadn&apos;t given grass much thought. In fact, turfgrass is often...</summary>
<author>
<name>dschad</name>
<url>http://padillaspeer.com/content/about-us/our-leaders/Dave-Schad.aspx</url>
<email>dcshad@padillaspeer.com</email>
</author>
<dc:subject>Interactive</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
I always get a real sense of pride when looking at my freshly cut lawn, and I love the feel of grass between my bare toes. Other than that I hadn&apos;t given grass much thought. In fact, turfgrass is often...
</content>
</entry>

<entry>
<title>Cruising on the Integrated Communications Bus</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/10/cruising_on_the.html" />
<modified>2011-10-07T13:50:36Z</modified>
<issued>2011-10-06T19:43:39Z</issued>
<id>tag:www.padillablog.com,2011://1.368</id>
<created>2011-10-06T19:43:39Z</created>
<summary type="text/plain">It&apos;s been a smooth ride, helping Jefferson Lines update its brand to where they&apos;re headed, versus where they&apos;ve been. The refreshed brand and integrated marketing program has been rolling outta here with a road-ready new identity, a sleek e-commerce website,...</summary>
<author>
<name>bbrin</name>
<url>http://padillaspeer.com/content/about-us/our-leaders/Bob-Brin.aspx</url>
<email>bbrin@psbpr.com</email>
</author>
<dc:subject>Branding</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
It&apos;s been a smooth ride, helping Jefferson Lines update its brand to where they&apos;re headed, versus where they&apos;ve been. The refreshed brand and integrated marketing program has been rolling outta here with a road-ready new identity, a sleek e-commerce website,...
</content>
</entry>

<entry>
<title>Enter to win prizes by August 31, 2011 - DEEP Focus Creative Media Contest highlights East Downtown&apos;s vibrant community</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/08/do_you_live_wor.html" />
<modified>2011-08-17T20:49:43Z</modified>
<issued>2011-08-17T20:28:13Z</issued>
<id>tag:www.padillablog.com,2011://1.367</id>
<created>2011-08-17T20:28:13Z</created>
<summary type="text/plain">Do you live, work or play on the east side of downtown Minneapolis? Are you creative? Help the capture and celebrate what makes East Downtown a cool community through photos, video or other creative media for the chance to win...</summary>
<author>
<name>jgagnon</name>
<url>www.padillaspeer.com</url>
<email>jgagnon@padillaspeer.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Do you live, work or play on the east side of downtown Minneapolis? Are you creative? Help the capture and celebrate what makes East Downtown a cool community through photos, video or other creative media for the chance to win...
</content>
</entry>

<entry>
<title>Jokes Aside:  10 Signs You Work in Public Relations at Padilla Speer Beardsley</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/08/10-signs-you-work-in-public-relations.html" />
<modified>2011-08-04T16:21:22Z</modified>
<issued>2011-08-04T16:11:36Z</issued>
<id>tag:www.padillablog.com,2011://1.366</id>
<created>2011-08-04T16:11:36Z</created>
<summary type="text/plain">As I read the August 2, 2011, Ragan article, &quot;10 Signs You Work in Public Relations,&quot; I related to many of the humorous admissions outlined below by David Brimm, president of BrimmComm Inc., -- but wanted to personalize a short...</summary>
<author>
<name>hmueller</name>
<url>http://www.psbpr.com</url>
<email>hmueller@psbpr.com</email>
</author>
<dc:subject>PR</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
As I read the August 2, 2011, Ragan article, &quot;10 Signs You Work in Public Relations,&quot; I related to many of the humorous admissions outlined below by David Brimm, president of BrimmComm Inc., -- but wanted to personalize a short...
</content>
</entry>

<entry>
<title>Why You Should Temper Your Tabs and Focus on Your Feed</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/07/facebook_feed.html" />
<modified>2011-07-11T15:48:46Z</modified>
<issued>2011-07-11T14:12:33Z</issued>
<id>tag:www.padillablog.com,2011://1.365</id>
<created>2011-07-11T14:12:33Z</created>
<summary type="text/plain">In general, people are more likely to interact with a brand&apos;s Facebook newsfeed than custom tabs and page applications.</summary>
<author>
<name>mwright</name>
<url>http://www.psbpr.com</url>
<email>mwright@psbpr.com</email>
</author>
<dc:subject>Social Media</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
In general, people are more likely to interact with a brand&apos;s Facebook newsfeed than custom tabs and page applications.
</content>
</entry>

<entry>
<title>Plugged In Picnic for Pets on July 16</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/07/plugged_in_picn_1.html" />
<modified>2011-07-07T14:36:53Z</modified>
<issued>2011-07-07T14:34:41Z</issued>
<id>tag:www.padillablog.com,2011://1.364</id>
<created>2011-07-07T14:34:41Z</created>
<summary type="text/plain">Padilla employees, family and friends are invited to attend the Plugged In Picnic for Pets, a fundraiser to benefit the Animal Humane Society (AHS), on Saturday, July 16, from 11 a.m. to 1 p.m. </summary>
<author>
<name>hmueller</name>
<url>http://www.psbpr.com</url>
<email>hmueller@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Padilla employees, family and friends are invited to attend the Plugged In Picnic for Pets, a fundraiser to benefit the Animal Humane Society (AHS), on Saturday, July 16, from 11 a.m. to 1 p.m. 
</content>
</entry>

<entry>
<title>Shoe Drive Collects More Than 170 Pairs of Footwear!</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/06/shoe_drive_coll.html" />
<modified>2011-06-03T20:59:49Z</modified>
<issued>2011-06-03T20:01:25Z</issued>
<id>tag:www.padillablog.com,2011://1.362</id>
<created>2011-06-03T20:01:25Z</created>
<summary type="text/plain">We proudly exceeded our Padilla Plugged In Shoe Drive goal and collected more than 170 pairs of shoes - exceeding our goal by 170 percent! Our collection was donated to Families Helping Each Other, and should arrive on the feet...</summary>
<author>
<name>hmueller</name>
<url>http://www.psbpr.com</url>
<email>hmueller@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
We proudly exceeded our Padilla Plugged In Shoe Drive goal and collected more than 170 pairs of shoes - exceeding our goal by 170 percent! Our collection was donated to Families Helping Each Other, and should arrive on the feet...
</content>
</entry>

<entry>
<title>Padilla Plugged In Shoe Drive for Families Helping Each Other</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/05/padilla_plugged.html" />
<modified>2011-05-25T13:38:59Z</modified>
<issued>2011-05-25T20:40:38Z</issued>
<id>tag:www.padillablog.com,2011://1.361</id>
<created>2011-05-25T20:40:38Z</created>
<summary type="text/plain">Bring us the shoes! Our Plugged In committee encourages Padilla employees, alumni and River Parkway Place tenants to clean out their shoe-piled closets for a good cause the week of May 23 through May 27. The Padilla Plugged In committee...</summary>
<author>
<name>hmueller</name>
<url>http://www.psbpr.com</url>
<email>hmueller@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Bring us the shoes! Our Plugged In committee encourages Padilla employees, alumni and River Parkway Place tenants to clean out their shoe-piled closets for a good cause the week of May 23 through May 27. The Padilla Plugged In committee...
</content>
</entry>

<entry>
<title>A Great Cause and a Cool Client - A Padilla Integrated Campaign</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/05/a_great_cause_a.html" />
<modified>2011-05-20T19:37:33Z</modified>
<issued>2011-05-20T15:09:10Z</issued>
<id>tag:www.padillablog.com,2011://1.360</id>
<created>2011-05-20T15:09:10Z</created>
<summary type="text/plain">I&apos;m blogging today for two reasons: To tell you what Padilla Speer Beardsley has been up to, and to ask a favor. The links within this post are highlights of an integrated campaign launched last week for the Bush Foundation,...</summary>
<author>
<name>lcasey</name>
<url>http://pub.psbpr.com/PSB/psb-site/site/content/about-us/our-leaders/Lynn-Casey.aspx</url>
<email>info@psbpr.com</email>
</author>
<dc:subject>Interactive</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
I&apos;m blogging today for two reasons: To tell you what Padilla Speer Beardsley has been up to, and to ask a favor. The links within this post are highlights of an integrated campaign launched last week for the Bush Foundation,...
</content>
</entry>

<entry>
<title>Dunkin&apos; Donuts Debuts a New Website with Store-Specific Information</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/05/dunkin_donuts_d.html" />
<modified>2011-05-03T16:55:26Z</modified>
<issued>2011-05-03T16:37:47Z</issued>
<id>tag:www.padillablog.com,2011://1.359</id>
<created>2011-05-03T16:37:47Z</created>
<summary type="text/plain">Consumers increasingly desire a personal relationship with the businesses where they shop, eat, and play. This has led some consumers to turn to local businesses and move away from large, chain corporations. Dunkin&apos; Donuts is doing its best to show...</summary>
<author>
<name>jpeterson</name>
<url>http://www.psbpr.com</url>
<email>jpeterson@psbpr.com </email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Consumers increasingly desire a personal relationship with the businesses where they shop, eat, and play. This has led some consumers to turn to local businesses and move away from large, chain corporations. Dunkin&apos; Donuts is doing its best to show...
</content>
</entry>

<entry>
<title>Let&apos;s phase it</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/04/lets_phase_it.html" />
<modified>2011-04-13T21:42:25Z</modified>
<issued>2011-04-13T20:24:07Z</issued>
<id>tag:www.padillablog.com,2011://1.358</id>
<created>2011-04-13T20:24:07Z</created>
<summary type="text/plain">We&apos;re talking social media strategy tomorrow at the Minnesota High Tech Association&apos;s spring conference (follow @mhta, hash tag #MHTAspring). The social media breakout session entitled &quot;Social Media Strategy: What Phase Are You In and What Can You Phase Out?&quot; will...</summary>
<author>
<name>bbrin</name>
<url>http://padillaspeer.com/content/about-us/our-leaders/Bob-Brin.aspx</url>
<email>bbrin@psbpr.com</email>
</author>
<dc:subject>Social Media</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
We&apos;re talking social media strategy tomorrow at the Minnesota High Tech Association&apos;s spring conference (follow @mhta, hash tag #MHTAspring). The social media breakout session entitled &quot;Social Media Strategy: What Phase Are You In and What Can You Phase Out?&quot; will...
</content>
</entry>

<entry>
<title>Why MySpace is Dead: The Next Five Years of Social Media</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2011/03/why_myspace_is.html" />
<modified>2011-03-21T16:01:47Z</modified>
<issued>2011-03-18T13:48:02Z</issued>
<id>tag:www.padillablog.com,2011://1.357</id>
<created>2011-03-18T13:48:02Z</created>
<summary type="text/plain">Rest in Peace, MySpace. You will be remembered as starting one of the biggest movements to hit the internet. In one of The Lead&apos;s blog entries from 5 years ago, a Padilla blogger declared, &quot;If I were traditional media, I...</summary>
<author>
<name>mcroteau</name>
<url>http://psbpr.com</url>
<email>mcroteau@psbpr.com</email>
</author>
<dc:subject>Social Media</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Rest in Peace, MySpace. You will be remembered as starting one of the biggest movements to hit the internet. In one of The Lead&apos;s blog entries from 5 years ago, a Padilla blogger declared, &quot;If I were traditional media, I...
</content>
</entry>

<entry>
<title>What&apos;s Your Social Media Mindset - Promoter or Builder?</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2010/12/whats_your_soci.html" />
<modified>2010-12-31T15:47:15Z</modified>
<issued>2010-12-31T15:38:56Z</issued>
<id>tag:www.padillablog.com,2010://1.356</id>
<created>2010-12-31T15:38:56Z</created>
<summary type="text/plain">Like every year-end you&apos;re probably getting hit with those &quot;Best Of 2010&quot; lists, and the social media experts just can&apos;t help tossing their &quot;Top XX Social Media Campaigns of 2010&quot; our way. A couple of things bug me about them...</summary>
<author>
<name>mkucharski</name>
<url>hhttp://padillaspeer.com/content/about-us/our-leaders/Matt-Kucharski.aspx</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Like every year-end you&apos;re probably getting hit with those &quot;Best Of 2010&quot; lists, and the social media experts just can&apos;t help tossing their &quot;Top XX Social Media Campaigns of 2010&quot; our way. A couple of things bug me about them...
</content>
</entry>

<entry>
<title>&quot;Traditional media is not enough,&quot; said Katie Couric. Do you agree?</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2010/12/traditional_med.html" />
<modified>2010-12-07T21:05:19Z</modified>
<issued>2010-12-07T20:40:01Z</issued>
<id>tag:www.padillablog.com,2010://1.355</id>
<created>2010-12-07T20:40:01Z</created>
<summary type="text/plain">Watch new media thought leader, Brian Solis&apos; short video interview with Katie Couric, anchor and managing editor of the CBS Evening News, a correspondent for 60 Minutes, and host of &quot;@katiecouric&quot;, her new webshow on CBSNews.com. Solis questions Couric about...</summary>
<author>
<name>hmueller</name>
<url>http://www.psbpr.com</url>
<email>hmueller@psbpr.com</email>
</author>
<dc:subject>Media</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Watch new media thought leader, Brian Solis&apos; short video interview with Katie Couric, anchor and managing editor of the CBS Evening News, a correspondent for 60 Minutes, and host of &quot;@katiecouric&quot;, her new webshow on CBSNews.com. Solis questions Couric about...
</content>
</entry>

</feed>
