http://www.psbblog.com/ Thoughts on leading your organization—and the market—through public relations, social media and other forms of communication. en Copyright 2010 Thu, 11 Mar 2010 09:54:22 -0600 http://www.movabletype.org/?v=4.0 http://blogs.law.harvard.edu/tech/rss Do you remember one of the most famous marketing blunders of all time happened back in 1985 when Coke altered the secret formula that had stood for 100 years and packaged it as 'New Coke?' The result: condemnation and unanimous... http://www.psbblog.com/archives/2010/03/altering_march.html http://www.psbblog.com/archives/2010/03/altering_march.html Branding Thu, 11 Mar 2010 09:54:22 -0600 One of our many responsibilities as professional communicators is providing customers with information. This is especially true on the Web. A common offense of Web marketers (myself included) is saying a lot without really saying anything. I recently found a... http://www.psbblog.com/archives/2010/03/while_writing_w.html http://www.psbblog.com/archives/2010/03/while_writing_w.html Thu, 04 Mar 2010 09:56:36 -0600 In the first two months of 2010, it's clear that companies are recognizing that they've got to re-tool after an ugly 2009. That's resulted in us conducting a lot of of strategic communications planning and messaging sessions lately (commercial plug... http://www.psbblog.com/archives/2010/03/try_to_avoid_th.html http://www.psbblog.com/archives/2010/03/try_to_avoid_th.html Thu, 04 Mar 2010 08:01:52 -0600 Why do so many companies say, "we're just like [main competitor]," or, "we do the same thing as [industry leader]," when they know there are important differences between their company and the one they're comparing to? While a point of... http://www.psbblog.com/archives/2010/02/dont_try_so_har.html http://www.psbblog.com/archives/2010/02/dont_try_so_har.html Branding Wed, 10 Feb 2010 07:27:18 -0600 In the world of social media marketing (and early 90's rappers), it's easy to get caught up in finding more followers, sharing the latest app. and getting more mentions. But all the hype is pretty worthless if you don't remember... http://www.psbblog.com/archives/2010/02/stop_collaborat.html http://www.psbblog.com/archives/2010/02/stop_collaborat.html PR Fri, 05 Feb 2010 15:22:10 -0600 By now, optimizing your news releases may seem a bit "101." However, many companies continue missing the boat by writing great content that no one can find. Before drafting your next release, consider the following tips. These should help increase... http://www.psbblog.com/archives/2010/01/tips_for_optimi.html http://www.psbblog.com/archives/2010/01/tips_for_optimi.html Fri, 29 Jan 2010 11:13:50 -0600 New York Observer and sometime GQ columnist Jason Gay has a nice little piece in the 2.10 issue of GQ on why men are so lousy at apologies. While he's talking about your average person, he could be talking about... http://www.psbblog.com/archives/2010/01/the_art_of_the.html http://www.psbblog.com/archives/2010/01/the_art_of_the.html Sat, 23 Jan 2010 10:26:28 -0600 I'm all about seizing the moment and taking advantage of real life events to help enhance a marketing campaign. Several weeks ago Tiger Woods was the theme many PR firms used to highlight poor crisis communications. For a moment I... http://www.psbblog.com/archives/2010/01/using_current_e.html http://www.psbblog.com/archives/2010/01/using_current_e.html PR Fri, 15 Jan 2010 10:07:19 -0600 When your boss looks at Twitter, she may see drivel in an indecipherable shorthand akin to gang graffiti. To get her attention, you'll need to show her the dialog she's missing out on. Partners talking to competitors. Analysts talking about... http://www.psbblog.com/archives/2010/01/get_your_boss_o.html http://www.psbblog.com/archives/2010/01/get_your_boss_o.html Social Media Sun, 10 Jan 2010 17:22:51 -0600 http://www.psbblog.com/archives/2009/12/stickiness_in_2.html http://www.psbblog.com/archives/2009/12/stickiness_in_2.html Branding Mon, 21 Dec 2009 15:21:39 -0600 If you're still having trouble accepting the fact that people can talk about your company through one of their many online social networks, you're really going to hate that now they can do it right on your Web site. Well,... http://www.psbblog.com/archives/2009/12/google_sidewiki.html http://www.psbblog.com/archives/2009/12/google_sidewiki.html Mon, 14 Dec 2009 10:49:02 -0600 Want to know why Tiger Woods finally figured out why an apology was required, even though legally he did nothing wrong and his extracurricular activities are largely a private matter? One percent. Think about it. What happens if just one... http://www.psbblog.com/archives/2009/12/tiger_woods_one.html http://www.psbblog.com/archives/2009/12/tiger_woods_one.html Thu, 03 Dec 2009 08:37:57 -0600 We do quite a bit of social media monitoring for clients here at Padilla, using some fancy and some not-so tools in the process. However, one thing I've learned is that you can't always trust your instruments. While monitoring tools... http://www.psbblog.com/archives/2009/11/in_social_media.html http://www.psbblog.com/archives/2009/11/in_social_media.html Social Media Wed, 25 Nov 2009 13:55:37 -0600 Youbetcha! Today, if you live in Minnesota, you've heard of GiveMN.org. It's not just because we're known for leading the nation in charitable giving it's because every non-profit and anyone connected to those organizations is promoting a great way to... http://www.psbblog.com/archives/2009/11/give_in_this_ec.html http://www.psbblog.com/archives/2009/11/give_in_this_ec.html Tue, 17 Nov 2009 16:15:42 -0600 Yesterday, I gave a presentation on leveraging social networks to help build your brand, during the Minnesota Society of CPA's annual tax conference. The audience was great and asked some great questions throughout. But one question in particular stuck with... http://www.psbblog.com/archives/2009/11/when_it_comes_t.html http://www.psbblog.com/archives/2009/11/when_it_comes_t.html Tue, 17 Nov 2009 16:12:23 -0600