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<title>The Lead</title>
<link>http://www.padillablog.com/</link>
<description>Thoughts on leading your organization&amp;#151;and the market&amp;#151;through public relations, social media and other forms of communication. </description>
<language>en</language>
<copyright>Copyright 2012</copyright>
<lastBuildDate>Tue, 03 Jan 2012 17:04:01 -0600</lastBuildDate>
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<item>
<title>Minnesota Keystone Program</title>
<description>The following keynote address by Lynn Casey, Padilla CEO, was presented at the Minnesota Keystone Luncheon, Dec. 14th, in Minneapolis. The state of Minnesota has a good track record of exports. Exporting the Keystone notion is one we can all...</description>
<link>http://www.padillablog.com/archives/2012/01/minnesota_keyst.html</link>
<guid>http://www.padillablog.com/archives/2012/01/minnesota_keyst.html</guid>
<category></category>
<pubDate>Tue, 03 Jan 2012 17:04:01 -0600</pubDate>
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<item>
<title>Live On Turfgrass - The Facts About Turf&apos;s Benefits</title>
<description>I always get a real sense of pride when looking at my freshly cut lawn, and I love the feel of grass between my bare toes. Other than that I hadn&apos;t given grass much thought. In fact, turfgrass is often...</description>
<link>http://www.padillablog.com/archives/2011/12/live_on_turfgra.html</link>
<guid>http://www.padillablog.com/archives/2011/12/live_on_turfgra.html</guid>
<category>Interactive</category>
<pubDate>Fri, 16 Dec 2011 10:28:13 -0600</pubDate>
</item>

<item>
<title>Cruising on the Integrated Communications Bus</title>
<description>It&apos;s been a smooth ride, helping Jefferson Lines update its brand to where they&apos;re headed, versus where they&apos;ve been. The refreshed brand and integrated marketing program has been rolling outta here with a road-ready new identity, a sleek e-commerce website,...</description>
<link>http://www.padillablog.com/archives/2011/10/cruising_on_the.html</link>
<guid>http://www.padillablog.com/archives/2011/10/cruising_on_the.html</guid>
<category>Branding</category>
<pubDate>Thu, 06 Oct 2011 14:43:39 -0600</pubDate>
</item>

<item>
<title>Enter to win prizes by August 31, 2011 - DEEP Focus Creative Media Contest highlights East Downtown&apos;s vibrant community</title>
<description>Do you live, work or play on the east side of downtown Minneapolis? Are you creative? Help the capture and celebrate what makes East Downtown a cool community through photos, video or other creative media for the chance to win...</description>
<link>http://www.padillablog.com/archives/2011/08/do_you_live_wor.html</link>
<guid>http://www.padillablog.com/archives/2011/08/do_you_live_wor.html</guid>
<category></category>
<pubDate>Wed, 17 Aug 2011 15:28:13 -0600</pubDate>
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<item>
<title>Jokes Aside:  10 Signs You Work in Public Relations at Padilla Speer Beardsley</title>
<description>As I read the August 2, 2011, Ragan article, &quot;10 Signs You Work in Public Relations,&quot; I related to many of the humorous admissions outlined below by David Brimm, president of BrimmComm Inc., -- but wanted to personalize a short...</description>
<link>http://www.padillablog.com/archives/2011/08/10-signs-you-work-in-public-relations.html</link>
<guid>http://www.padillablog.com/archives/2011/08/10-signs-you-work-in-public-relations.html</guid>
<category>PR</category>
<pubDate>Thu, 04 Aug 2011 11:11:36 -0600</pubDate>
</item>

<item>
<title>Why You Should Temper Your Tabs and Focus on Your Feed</title>
<description>In general, people are more likely to interact with a brand&apos;s Facebook newsfeed than custom tabs and page applications.</description>
<link>http://www.padillablog.com/archives/2011/07/facebook_feed.html</link>
<guid>http://www.padillablog.com/archives/2011/07/facebook_feed.html</guid>
<category>Social Media</category>
<pubDate>Mon, 11 Jul 2011 09:12:33 -0600</pubDate>
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<item>
<title>Plugged In Picnic for Pets on July 16</title>
<description>Padilla employees, family and friends are invited to attend the Plugged In Picnic for Pets, a fundraiser to benefit the Animal Humane Society (AHS), on Saturday, July 16, from 11 a.m. to 1 p.m. </description>
<link>http://www.padillablog.com/archives/2011/07/plugged_in_picn_1.html</link>
<guid>http://www.padillablog.com/archives/2011/07/plugged_in_picn_1.html</guid>
<category></category>
<pubDate>Thu, 07 Jul 2011 09:34:41 -0600</pubDate>
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<item>
<title>Shoe Drive Collects More Than 170 Pairs of Footwear!</title>
<description>We proudly exceeded our Padilla Plugged In Shoe Drive goal and collected more than 170 pairs of shoes - exceeding our goal by 170 percent! Our collection was donated to Families Helping Each Other, and should arrive on the feet...</description>
<link>http://www.padillablog.com/archives/2011/06/shoe_drive_coll.html</link>
<guid>http://www.padillablog.com/archives/2011/06/shoe_drive_coll.html</guid>
<category></category>
<pubDate>Fri, 03 Jun 2011 15:01:25 -0600</pubDate>
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<item>
<title>Padilla Plugged In Shoe Drive for Families Helping Each Other</title>
<description>Bring us the shoes! Our Plugged In committee encourages Padilla employees, alumni and River Parkway Place tenants to clean out their shoe-piled closets for a good cause the week of May 23 through May 27. The Padilla Plugged In committee...</description>
<link>http://www.padillablog.com/archives/2011/05/padilla_plugged.html</link>
<guid>http://www.padillablog.com/archives/2011/05/padilla_plugged.html</guid>
<category></category>
<pubDate>Wed, 25 May 2011 15:40:38 -0600</pubDate>
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<item>
<title>A Great Cause and a Cool Client - A Padilla Integrated Campaign</title>
<description>I&apos;m blogging today for two reasons: To tell you what Padilla Speer Beardsley has been up to, and to ask a favor. The links within this post are highlights of an integrated campaign launched last week for the Bush Foundation,...</description>
<link>http://www.padillablog.com/archives/2011/05/a_great_cause_a.html</link>
<guid>http://www.padillablog.com/archives/2011/05/a_great_cause_a.html</guid>
<category>Interactive</category>
<pubDate>Fri, 20 May 2011 10:09:10 -0600</pubDate>
</item>

<item>
<title>Dunkin&apos; Donuts Debuts a New Website with Store-Specific Information</title>
<description>Consumers increasingly desire a personal relationship with the businesses where they shop, eat, and play. This has led some consumers to turn to local businesses and move away from large, chain corporations. Dunkin&apos; Donuts is doing its best to show...</description>
<link>http://www.padillablog.com/archives/2011/05/dunkin_donuts_d.html</link>
<guid>http://www.padillablog.com/archives/2011/05/dunkin_donuts_d.html</guid>
<category></category>
<pubDate>Tue, 03 May 2011 11:37:47 -0600</pubDate>
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<item>
<title>Let&apos;s phase it</title>
<description>We&apos;re talking social media strategy tomorrow at the Minnesota High Tech Association&apos;s spring conference (follow @mhta, hash tag #MHTAspring). The social media breakout session entitled &quot;Social Media Strategy: What Phase Are You In and What Can You Phase Out?&quot; will...</description>
<link>http://www.padillablog.com/archives/2011/04/lets_phase_it.html</link>
<guid>http://www.padillablog.com/archives/2011/04/lets_phase_it.html</guid>
<category>Social Media</category>
<pubDate>Wed, 13 Apr 2011 15:24:07 -0600</pubDate>
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<item>
<title>Why MySpace is Dead: The Next Five Years of Social Media</title>
<description>Rest in Peace, MySpace. You will be remembered as starting one of the biggest movements to hit the internet. In one of The Lead&apos;s blog entries from 5 years ago, a Padilla blogger declared, &quot;If I were traditional media, I...</description>
<link>http://www.padillablog.com/archives/2011/03/why_myspace_is.html</link>
<guid>http://www.padillablog.com/archives/2011/03/why_myspace_is.html</guid>
<category>Social Media</category>
<pubDate>Fri, 18 Mar 2011 08:48:02 -0600</pubDate>
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<item>
<title>What&apos;s Your Social Media Mindset - Promoter or Builder?</title>
<description>Like every year-end you&apos;re probably getting hit with those &quot;Best Of 2010&quot; lists, and the social media experts just can&apos;t help tossing their &quot;Top XX Social Media Campaigns of 2010&quot; our way. A couple of things bug me about them...</description>
<link>http://www.padillablog.com/archives/2010/12/whats_your_soci.html</link>
<guid>http://www.padillablog.com/archives/2010/12/whats_your_soci.html</guid>
<category></category>
<pubDate>Fri, 31 Dec 2010 09:38:56 -0600</pubDate>
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<item>
<title>&quot;Traditional media is not enough,&quot; said Katie Couric. Do you agree?</title>
<description>Watch new media thought leader, Brian Solis&apos; short video interview with Katie Couric, anchor and managing editor of the CBS Evening News, a correspondent for 60 Minutes, and host of &quot;@katiecouric&quot;, her new webshow on CBSNews.com. Solis questions Couric about...</description>
<link>http://www.padillablog.com/archives/2010/12/traditional_med.html</link>
<guid>http://www.padillablog.com/archives/2010/12/traditional_med.html</guid>
<category>Media</category>
<pubDate>Tue, 07 Dec 2010 14:40:01 -0600</pubDate>
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