http://www.psbblog.com/ Thoughts on leading your organization—and the market—through public relations, social media and other forms of communication. en Copyright 2008 Fri, 02 May 2008 13:27:56 -0600 http://www.movabletype.org/?v=4.0 http://blogs.law.harvard.edu/tech/rss I don't really buy that e-mail is a dead communications form. If it is, I spend a good deal of my day in deadsville. As my official representative of the up-and-coming generation, my fourteen-year-old daughter doesn't do a lot of... http://www.psbblog.com/archives/2008/05/i_dont_really_b.html http://www.psbblog.com/archives/2008/05/i_dont_really_b.html Interactive Fri, 02 May 2008 13:27:56 -0600 There was a time when New York, Boston or San Francisco PR firms had the advantage of claiming they did lunch with key reporters and analysts. Nowadays, traveling in the right circles is just as important, but they're online/mobile circles.... http://www.psbblog.com/archives/2008/04/are_you_in_the.html http://www.psbblog.com/archives/2008/04/are_you_in_the.html Tue, 22 Apr 2008 10:02:09 -0600 I hate to break it to you, but your Web site is not the center of the universe. Google is. I heard a presentation recently in which a Dell representative said that Google's search results page is your new home... http://www.psbblog.com/archives/2008/04/pr_and_search_m.html http://www.psbblog.com/archives/2008/04/pr_and_search_m.html Interactive Wed, 09 Apr 2008 05:05:03 -0600 Fellow PRSA Counselors Academy member Eric Morgenstern of Morningstar Communications wrote an interesting article for Counsel -- the organication's monograph -- on the possibility that marketers are spending a little too much time on differentiation and not enough time on... http://www.psbblog.com/archives/2008/03/define_or_diffe.html http://www.psbblog.com/archives/2008/03/define_or_diffe.html Sun, 30 Mar 2008 11:23:05 -0600 Twitter looks like it was designed way last century, but can be a useful tool and is gaining ground as a way to connect with analysts, a workgroup or a cluster of blusterers (also called twit knits) (OK I made... http://www.psbblog.com/archives/2008/03/newbie_guide_fo.html http://www.psbblog.com/archives/2008/03/newbie_guide_fo.html Corporate Fri, 28 Mar 2008 06:12:11 -0600 While we're on the subject of viral videos, which I just blogged about this morning, I thought I'd post a link to the latest from YouTube/Google. They're working on launching an analytics-type platform for YouTube videos, called YouTube Insight. It... http://www.psbblog.com/archives/2008/03/i_was_too_early.html http://www.psbblog.com/archives/2008/03/i_was_too_early.html Thu, 27 Mar 2008 15:08:39 -0600 We had a great discussion yesterday afternoon during a meeting with our internal SMERF group (no, not those blue characters who live inside mushrooms and sing songs all day.) Padilla's SMERF team represents our Social Media Elite Response Force -... http://www.psbblog.com/archives/2008/03/viral_marketing.html http://www.psbblog.com/archives/2008/03/viral_marketing.html Corporate Thu, 27 Mar 2008 07:39:20 -0600 We're increasingly coming across Web developers who don't even bother to test their work for Internet Explorer. Just in the last couple weeks, we've run into a CMS tool (with this one, it's more like Ground Hog Day the movie),... http://www.psbblog.com/archives/2008/03/lazy_like_a_fir.html http://www.psbblog.com/archives/2008/03/lazy_like_a_fir.html Interactive Tue, 25 Mar 2008 06:03:06 -0600 BASF recently launched its TurfTalk blog (with some help from us). It's a good example of how a B2B blog can help open a dialog with a niche market, in this case, the pros who manage grounds for golf courses... http://www.psbblog.com/archives/2008/03/basf_launches_b.html http://www.psbblog.com/archives/2008/03/basf_launches_b.html Social Media Mon, 24 Mar 2008 06:07:47 -0600 I'm proud to be a public relations practitioner, but I do have to admit to occasionally wishing for a secret identity when I see some people passing themselves off as members of my chosen field. The ones who make me... http://www.psbblog.com/archives/2008/03/the_difference.html http://www.psbblog.com/archives/2008/03/the_difference.html Sun, 23 Mar 2008 12:43:03 -0600 My good friend Leo Bottary had been writing a blog on client service while serving as a VP at Hill and Knowlton. I'd wondered what happened after he left H&K. He's now back at it again, and for anyone involved... http://www.psbblog.com/archives/2008/03/csi_season_ii.html http://www.psbblog.com/archives/2008/03/csi_season_ii.html Sun, 23 Mar 2008 12:30:31 -0600 Feel the need for yet another Web site where you can find and share news stories? I thought so. Regardless, Yahoo! is providing just that, with their newly launched "Buzz" platform, still in beta. Like Digg and other news aggregators,... http://www.psbblog.com/archives/2008/03/yahoo_looking_t.html http://www.psbblog.com/archives/2008/03/yahoo_looking_t.html Thu, 20 Mar 2008 11:54:33 -0600 A strange new feature here from Google...It's their "search within a site" function that allows you to search for info within a Web site, without having to visit that site. For example, a search on "Microsoft" will yield a link... http://www.psbblog.com/archives/2008/03/search_within.html http://www.psbblog.com/archives/2008/03/search_within.html Mon, 10 Mar 2008 15:28:15 -0600 Lots of PR and marketing pundits talking about Starbucks' decision to close its stores nationwide for a mandatory retraining session. Some argue it's a stunt. Others call it an outward effort to improve flagging quality. Whatever your opinion, it's a... http://www.psbblog.com/archives/2008/02/starbucks_and_t.html http://www.psbblog.com/archives/2008/02/starbucks_and_t.html Wed, 27 Feb 2008 13:00:02 -0600 Our crisis/critical issues practice leader Paul Omodt forwarded an interesting article in the February 18 issue of Newsweek. It's about companies who help people minimize the negative things said about them in Google (and other engine) searches. Can't help think... http://www.psbblog.com/archives/2008/02/what_are_people.html http://www.psbblog.com/archives/2008/02/what_are_people.html Fri, 22 Feb 2008 15:20:26 -0600